Hoffenheim Call Out Twitter Accounts Promoting Fake Kits

German club TSG Hoffenheim has taken a humorous approach to address a growing trend on social media involving the promotion of counterfeit football shirts. The club's official account posted a sarcastic message mimicking the exact language used by accounts that advertise fake kits. The post claimed to have found a really cool site for authentic shirts of top quality and insisted the endorsement was entirely voluntary, before directing users to a link in the replies. Instead of linking to a counterfeit retailer, Hoffenheim's reply simply provided the URL to their official club shop. The joke directly targets a widespread practice on social media where various football-focused accounts promote unauthorized replica stores. In exchange for posting these scripted advertisements, the account owners typically receive a small number of free fake kits, valued at around 35 Euros, rather than monetary compensation. The club's creative trolling was quickly praised by other users on the platform, who criticized the accounts willingly participating in the fake shirt promotions for such a low reward. Hoffenheim's post serves as a clever marketing tactic for their own 2026-27 kits while simultaneously calling out the deceptive advertising of counterfeit merchandise.